His studies on trends in technology and their effects on human communication helped him develop his theories about the global village. credit by exam that is accepted by over 1,500 colleges and universities. He studied at multiple universities in his home country before becoming a lecturer at the University of Toronto. In this lesson, you'll learn more about McLuhan and his global village concept from the early 1960s. McLuhan made the idea of an integrated planetary nervous system a part of our popular culture, so that when the Internet finally arrived in the global village it seemed no less amazing, but still somehow in the natural order of things. Marshall McLuhan predicted the global village, one world interconnected by an electronic nervous system, making it part of our popular culture decades before the first DSL lines were installed. Media theorist Marshall McLuhan does a double take on the Massage by doubling his informative view of the media world splicing effect after effect after effect. While McLuhan popularized this concept, he was not the first to think about the unifying effects of communication technology. flashcard set{{course.flashcardSetCoun > 1 ? As a member, you'll also get unlimited access to over 83,000 Working Scholars® Bringing Tuition-Free College to the Community. Global Village & Media: Pros, Cons & Examples, Quiz & Worksheet - Marshall McLuhan & the Global Village, Over 83,000 lessons in all major subjects, {{courseNav.course.mDynamicIntFields.lessonCount}}, Impact of Global Mass Communication on Information Availability, Social Awareness & Business, Impact of the Internet on Global Mass Communication, Cultivation Theory of Mass Communication: Definition & History, Biological and Biomedical An error occurred trying to load this video. Plus, get practice tests, quizzes, and personalized coaching to help you 's' : ''}}. To learn more, visit our Earning Credit Page. Earn Transferable Credit & Get your Degree, Magic Bullet Theory of Mass Communication: Definition & Overview, Mass Society Theory: Definition & Examples, What Is Media Convergence? Not only this, but through television and telephony we shall see and hear one another as perfectly as though we were face to face, despite intervening distances of thousands of miles; and the instruments through which we shall be able to do his will be amazingly simple compared with our present telephone. Anyone can earn His insights were revolutionary at the time, and fundamentally changed how everyone has thought about media, technology, and communications ever since. We shall be able to communicate with one another instantly, irrespective of distance. For example, we can experience what is happening on the other side of the world by simply finding the right website. study We can read about cultures we've never experienced first-hand. All rights reserved. The term was coined by Canadian media theorist Marshall McLuhan in his books The Gutenberg Galaxy: The Making of Typographic Man (1962) and Understanding Media(1964). - Definition & Examples, Internal & External Public Relations Roles, Cultural Globalization: Definition, Factors & Effects, Public Relations: Effective Government Relations, ACCESS World History: Online Textbook Help, MTTC Communication Arts (Secondary)(091): Practice & Study Guide, Life Span Developmental Psychology: Tutoring Solution, Social Psychology: Homework Help Resource, Effective Communication in the Workplace: Help and Review, Anne Frank - The Diary of a Young Girl Study Guide, Life Span Developmental Psychology: Help and Review, History 311: The Holocaust & World War II, McDougal Littell Modern World History - Patterns of Interaction: Online Textbook Help, DSST History of the Soviet Union: Study Guide & Test Prep, High School World History: Tutoring Solution, MTTC Speech (004): Practice & Study Guide, Psychology 316: Advanced Social Psychology. 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