A solid marketing strategy is crucial in any business and the tourism industry is no different. sociological methods to analyze tourism … 6.2.Global Tourism Market by Purpose, Performance - Potential Analysis. Smaller organizations may keep close to their customers by simply talking with them. Larger corporations have established methods in place to keep in touch with their customers, be it consumer panels, focus groups, or third-party research … Tourism … The Global Air Switch Industry 2016 Deep Market Research Report is a professional and in-depth study on the current state of the Air Switch industry. It seems that everywhere we look there are new lodges being launched, and more companies becoming involved in the niche business of destination planning, transportation, accommodation and catering for tourists. Conclusions Currently, market research's contribu- tion to successful travel and tourism marketing is probably overconcen- trated on recording the past and measuring the present rather than on planning for the future. • Institutions of tourism v. clients: understanding clients’ behavior, their needs and interests, market structures, providing tourism services. Conducting market research is important, especially when making decisions in the hospitality industry. Besides standard marketing procedures in research, other methods can be used, e.g. Effective pro- duct renewal is essential to the tourism industry and in a market … Marketing research techniques have been developed just for that purpose. The Role of Market Research.