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It involves identifying and building relationships with influential individuals who can sway your customers' purchase decisions. endobj endobj endobj 0000038470 00000 n influencer marketing campaign in the coming years, and 81% of those who had already done so reported they were happy with the results. %PDF-1.3 The Value of Influence: The Ultimate Guide to Influence Marketing | 4 » Develops a list of influencers » Develops influencer personas to identify the best ways to communicate with influencer segments » … The growth of influencer marketing has played a vital role in changing the marketing landscap. /Cs2 12 0 R >> /Font << /TT3 15 0 R /TT1 8 0 R /TT2 11 0 R >> /XObject << 0000022115 00000 n 6 0 obj ... articles and online books, but there will also be data from textbooks regarding the topic. influencer marketing campaign in the coming years, and 81% of those who had already done so reported they were happy with the results. endstream Influencer marketing is an interesting phenomenon and both a very powerful and leading tool to use when marketing (Perrey et al, 2013). The adoption of this trend can be seen from both perspectives. 5 0 obj 1 true /ColorSpace 7 0 R /Intent /Perceptual /SMask 18 0 R /BitsPerComponent 0000004551 00000 n %PDF-1.7 %���� << /Length 14 0 R /Type /XObject /Subtype /Image /Width 2064 /Height 307 /Interpolate Influence Marketing. %��������� 0000024788 00000 n endobj 0000002313 00000 n x�kn+����('��͎E��'�*����=6fh����$DV��ͥ�x) '�}: Influencer Marketing Will Continue to Soar Influencer marketing is not a new trend, but it is one that is going to stay for a while. trailer <<2903B25F204741D0927F6527AB171941>]/Prev 1373271>> startxref 0 %%EOF 467 0 obj <>stream 0000002508 00000 n 0000058461 00000 n x�Ё à�S�Pa��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`��0`���C Loyal followings can be seen by the sheer rise in the number of influencers on social media believe that marketing... 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