1. You can also discuss your desired price and deliverables before you sign an agreement. Below are some stats relating to engagement on Instagram, followed by the Instagram Influencer Earnings Calculator. Karios Media – An award-winning agency that offers influencer strategy, video production, digital planning and consumer insights. PPP agreements allow brands to pay influencers (or their management company) a flat fee for a single post or a series of posts. Klear, another influencer platform, surveyed more than 2,500 influencers between January and March 2019 to find the average payment per post based on platform and follower count.. Industry – There are a wide variety of interests online, and each will have different influencers, audiences, and competition that can affect costs. If you prefer a performance-driven approach, you can also base your influencer marketing prices on video views. Maximize your campaign’s success by researching your target audience beforehand. With more than $1 billion and more than three million leads generated for our clients in the past five years, WebFX is the top choice for businesses. livestreaming. It’s also a cost-effective channel when it comes to influencer marketing, maintaining an average price of $10 a post, per 1000 followers. The price and target audience of your product or service can also impact your influencer marketing pricing. This method of payment is often limited to micro-influencers. While these features can increase your prices, they can also improve your campaign’s performance. Your dedicated account manager and outreach specialist invest the time to learn your business and industry, as well as your target audience and goals, to create an innovative strategy and find the perfect influencer. It uses several factors, like your budget, target audience, and goals, to connect you with an influencer. With more than 1 billion users — 80 percent of which follow a business — Instagram is a go-to influencer hub. In the opposite scenario, the influencer would charge less for their services due to their decreased reach. Related Post: The Top 5 Types Of Influencer Marketing Campaigns. Influencers often have a presence across platforms, from Facebook to Instagram to Snapchat. 2. Exclusivity, however, is not a long-term agreement. A post that requires more work costs more. With this approach, your team can connect with every segment of your audience. This feature ensures your company receives the services you want, as well as understands what an influencer can do for you. YouTubers with audiences of more than one million subscribers tend to veer away from this price point. Today, there are two types of influencers: No matter which type of influencer you choose to partner with, they can have an impact on your bottom line. While it doesn’t cost anything to join FameBit and find an influencer, the minimum project cost is $100. That’s a huge amount of difference. ), which can affect pricing. talent agencies, managers, networks) who handle their business relationships. We measure our success by how much we WOW our clients. This pricing model tends to make more sense because it’s performance-driven, focusing on how your post will perform. 4. The Instagram Money Calculator allows you to calculate your estimated earnings from your Instagram account if you believe you are an influencer, based on your engagement and number of followers. For example, if you’re a manufacturer of running sneakers, you have a ton of niche markets, including: As a part of your digital marketing strategy, you can approach influencers in each of these markets. Discover how we can help reach your target market by contacting us online or calling us at 888-601-5359! MCNs only work with influencers within their network (limited influencer options) and may require media fees in addition to their intermediary service fees. Agencies with fewer years of experience tend to charge less than ones with decades of it. Select an service to view custom costs for your campaign. A campaign generally includes multiple posts, as well as different kinds of posts to provide users with variety. On Facebook, for example, pricing can vary markedly across standard posts, video, or live promotion for the same call to action (CTA). A micro-influencer can deliver the same quality of content, as well as reach your target audience. Which Is Best For Influencer Marketing, Differences Between Influencer Marketing vs Affiliate Marketing. For a business to get results from influencer marketing, they need to invest in an established and trusted agency. WebFX® 1995-2020 For example, CPM for. In 2020, influencer marketing costs $1000 to $1 million per post. The advantage is that Snapchat Storytellers doesn’t charge a finder’s fee, unlike FameBit. Subscription – Most often associated with influencer marketing platforms, brands are charged subscription fees for access to online influencer marketing solutions. Agencies typically work through a pay per campaign models, while MCNs sometimes adopt the pricing method as well. Facebook – $4-8 CPM, depending on engagement. Smart influencers recognize this too. On average, influencer marketing agency prices range from $1000 to $18,000 per month. On Snapchat, you can’t see how many followers someone has because it’s private. If you want five posts from an influencer, versus one post, you can expect a higher cost. Click the button to get in touch. 3. An influencer with 10,000 followers could charge $250 per post An influencer with 100,000 followers could charge $2500 per post An influencer with 1,000,000 followers could charge $25,000 per post In some cases, an influencer may exceed that average rate. With more than 1 billion users, YouTube offers businesses access to a whole new set of influencers. Based on your preferred platform, you can hire influencers to create a variety of posts.